Although in beta right now, HyperShorts will allow users to create, share, and view short-form videos that are typically 90 seconds long. (Image credit: ZEE5) ‘HyperShorts to take on TikTok’Īnother area where Kumar thinks ZEE5 can lead is in short-form videos. “The future extension of it could be into getting into more of the serious games and standalone games.” ZEE5 has tied up with Paris-based video game studio Gameloft to bring as many as 10 titles to its video streaming platform. “The first step for us is hyper-casual,” he said. Kumar didn’t share the name of the tiles, but he did say the games will be based on their own IPs. The hyper-casual games that are currently available on the platform are non-exclusive, as indicated by Kumar, but ZEE5 is already working with Gameloft to create fresh titles exclusive on the app. ALTBalaji CEO interview: Small-town India discovering OTT platforms ‘adult’ no more a taboo word The dedicated game section on ZEE5 is already live. Kumar says the whole point of having hyper-casual games in the first place is to “create a fun moment” for the user on the platform, rather than having them engage for hours like in the case of Fortnite or PlayerUnknown’s Battlegrounds (PUBG). All of those HTML5-based games are in popular genres such as racing, fighting, and puzzles.
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To begin with, ZEE5 has tied up with Paris-based video game studio Gameloft to bring as many as 10 titles to its video streaming platform. Video games are the biggest source of entertainment globally and this is apparently why Kumar wanted a dedicated gaming section on the platform. “We want to get diverse types of users on the platform, whether by demography, or by usage or by type,” Kumar said, adding that the new model will also allow users to stay on the platform for a longer duration.